William Hill Horse Racing Betting

Last Updated 28 Sep 2020 | Commercial content | 18+

William Hill horse racing betting is a key element of the operator’s online and offline sports business. The brand is one of the most trusted and established in the UK. William Hill operates licensed betting offices in most towns and cities. The company moved online during the growth years of internet betting.

William Hill Horse Racing Betting Offers

The operator offers a full range of horse racing markets on a daily basis and in ante-post betting for the major upcoming races. This article identifies the most important betting markets in horse racing, the key events and bonuses and promotions.

OfferDescriptionGet William Hill Bonus
Sports Welcome OfferBET £10 GET £30 IN FREE BETS*Get Offer
Live StreamingWatch Royal Ascot LiveWatch Live
AppWilliam Hill Mobile Betting AppDownload App

*Key T&Cs – New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. 

Bet on Horse Racing at William Hill

Why Bet on Horse Racing at William Hill?

William Hill are one of the biggest and well-known bookmakers  in the world. They offer a huge online service to those who sign up, and also have many shops up and down the country that will take your bet. Alongside a great website, they also have a mobile app that allows you to bet wherever you are.  With the chance to bet at home online, use the mobile app on the go or visit a shop, betting on horse racing with William Hill is easy and convenient.

The William Hill horse racing service is one of the best in the industry. The operator sponsors some major horse racing events in the UK which helps to promote the brand. Customers enjoy a comprehensive range of horse racing events and betting markets which are highlighted here. Here are 5 top advantages when betting on horse racing with William Hill.

William Hill

Best* features on William Hill for horse racing:

  • Comprehensive package of horse racing offers and promotions.
  • Ante-post betting on the major events, including Cheltenham, Royal Ascot and Grand National.
  • Full coverage of all meetings in the UK and Ireland.
  • Race day and ante-post betting on the major international races.
  • Free live TV coverage of racing in the UK and Ireland.

*based on the opinion of our writers.


William Hill Horse Racing

William Hill Horse Racing Betting Markets

Take a look at the most important horse racing betting markets you can find at William Hill.

Win Bet

The most popular William Hill horse racing market is the Win Bet. Customers select a horse from the field and place a bet on the horse to win the race. Bets are settled as winners if the selection is first past the post at the end of the race.

The return is based on the stake and the odds. Bettors can take the price at the time of placing the bet or the Starting Price (SP). The board price and SP are often not the same. William Hill offers Best Odds Guaranteed (BOG – see below) on all meetings in the UK and Ireland.

Here is a table that shows the returns from a William Hill horse racing winning bet at the board price and SP:

Type of oddsOddsStakeReturnProfit
Board Price5/1£10£60£50
Starting Price4/1£10£50£40

A horse could ‘drift’ in the betting which means the SP is bigger than the board price. This is when BOG comes into its own because William Hill settles winning bets at the amazing of odds.

Each Way Bet

Customers also like to place Each Way Bets on William Hill horse racing. An Each Way bet is in fact two bets: a Win Bet and Place Bet. The total stake for a £10 Each Way Bet is £20. Bets are settled based on place terms which depend on the type of race and the number of runners.

The most commonplace terms are one quarter the odds for the first three places. However, some Each Way Bets are subject to place terms of one quarter the odds, for two and four runners. This table shows how Each Way Bets are calculated:

OddsTermsStakeWin ReturnWin ProfitPlace ReturnPlace Profit
10/1One fifth£10 EW£110£100£30£20

The William Hill horse racing service features extra place races whereby the place terms are improved. For example, the standard place terms are one fifth the odds for three places but William Hill settles Each Way bets as winners on the first four horses.

Forecast betting involves the horses to finish first and second, in the correct order or any order. The Tricast brings together three horses and the bet is on the correct order or any order.

Customers can bet on the unnamed starting price favourite or the unnamed starting price second favourite. The Jackpot and Placepot are tote bets. The objective is to predict the winner or a placed horse in the first six races at a meeting in the UK.

What Horse Racing Events Can I Bet On at William Hill?

The William Hill horse racing service features betting on every meeting in the UK and Ireland, overseas fixtures and major international races. However, the following meetings and standalone races attract the most bets and turnover:

Cheltenham Festival

The Cheltenham Festival is the biggest betting meeting of the year. There are 28 races over four days in the second or third week in March. The meeting brings together the best horses from the UK and Ireland who compete in championship races and competitive handicaps.

There is a feature race each day: Champion Hurdle, Champion Chase, Stayers’ Hurdle and Cheltenham Gold Cup. The top 20 turnover races of the year often feature 10 or more that take place at the Cheltenham Festival.

Grand National

The Grand National is the biggest single betting race of the season. It is run over 30 obstacles and almost four and a half miles at Aintree Racecourse at the start of April.

The ‘National’ is known as The People’s Race because it attracts bettors who only bet on horse racing once a year. William Hill Grand National odds are therefore the most popular to keep an eye on, not only before the race, but all year round. William Hill horse racing features ante-post betting on the Grand National. Red Rum is the only three-time winner (1973,1974 and 1977) but Tiger Roll is looking to win a third National in 2021.

The Grand National odds for the 2021 race are not yet available with the bookmakers. William Hill Grand National betting is something that can be done for months before the race as the race is so big. However, the majority wait until the day of the race so they know the final field before putting their money down.

Royal Ascot

Royal Ascot is the most famous and prestigious Flat meeting in the world. There are 30 Groups race and heritage handicaps over five days in the middle of June. The Queen attends the racing every day and the fixture begins with the Royal Procession down the track.

The biggest race of the week is the Gold Cup, which is the championship contest for staying horses. Frankie Dettori has a brilliant record at Royal Ascot and some punters back every horse he rides across the meeting.

William Hill Horse Racing Betting Offers

One thing you should do when you sign up with a bookmaker is take advantage the welcome offer. This will give your new betting account a great start. It is likely that William Hill will create events-based promo code for betting on specific horse races prior to the event. These promo codes and special bonus offers are not available just yet. When a William Hill horse racing offer does become available, we will add it to this page so you can take advantage of it.

ActivityType of OfferWilliam Hill Betting Offer
Horse Racing / SportsbettingNew customer offer* Claim the offer
Horse RacingEvent promotions to come Claim the offer

*New customers using Promo Code P30 only, min £10 stake, min odds ½, free bets paid as 2x £15 (30 days expiry), free bet/payment method/player/country restrictions apply.

William Hill New Customer Offer*

New customers with William Hill can claim up to £30 in the form of free bets. These free bets can be used on any sports market and that includes William Hill horse racing betting. The service features a comprehensive package of William Hill horse racing offers including the following:

Money Back For Second Place

Customers with William Hill will get the stake refunded when the backed horse finishes second. The maximum refund for each race is £10. There are odds restrictions of 3/1 or bigger and there must be four runners for the race to qualify.

Extra Places

One of the popular William Hill horse racing offers is extra places on selected races. Bettors have Each Way Bets settled at enhanced place terms on high profile races that are usually live on television. For example, place terms of one fifth the odds for three places may be improved to cover four places.

Best Odds Guaranteed

William Hill offers Best Odds Guaranteed (BOG) on all horse racing events in the UK and Ireland. Customers who take a board price and where the starting price is higher, will have bets settled at the best odds. This offer only applies to win markets and is also promised for greyhounds.

Odds Boost

William Hill horse racing bettors can benefit from three odds boosts each day. The minimum stake is £20 win or £20 Each Way but only the win element is boosted. The odds boosts are not valid for multiple or system bets and only win singles count.

William Hill Horse Betting


William Hill Horse Racing Live Streaming Service

Bettors in the UK can view live pictures of all races in the UK and Ireland. Customers are not obliged to place a qualifying bet on the race to gain access to the steaming. However, a potential viewer must log into an active William hill account to see the live pictures.

The coverage begins as the horses are going down to the start and ends just after the conclusion of the race. The pictures are high quality and are complemented by a commentary of the race.

William Hill Virtual Horse Racing

The Virtual World section of the William Hill site provide three sections: Horse racing Flats, horse racing Jumps, and horse racing Sprints. A new race starts every 2 minutes.

William hill Virtual horse racing betting

William Hill Virtual Betting Section

FAQ’s: William Hill Horse Racing

Here are answers to some of the most common questions related to horse racing betting at William Hill:

Which types of tips are offered for horse racing?

There are many offline and online sources for tips that are useful when betting on horse racing markets and events with William Hill. Be sure to read our horse betting guide on how to bet on horse racing.

What are some tips to enjoy betting on horse racing and making successful bets?

Tipsters provide a comprehensive service for the Cheltenham Festival, Royal Ascot and Grand National so horse racing bettors have a good chance of placing winning bets.

How can you access the current odds from your phone through the William Hill app or website?

Mobile customers using Android or iOS devices have access to the William Hill app or mobile version of the website. Horse racing events are displayed prominently on the main Sports page.

William Hill Horse Racing
  • horse racing offers for new customers
  • horse racing offers for existing customers
  • Live streaming


Being one of the UK’s most well-known operators, we can expect William Hill to present us with offers for all the big horse racing events in 2020 – and they most likely won’t disappoint. William Hill’s offer will probably involve ante-post for Cheltenham, Grand National and Royal Ascot as well as day of the race odds and a special welcome bonus for new customers. The bookmaker may also provide live streaming.